Talk Show Ever wished there was a way to spice up those important, but often boring, panel discussions? Now there is. Recently, some of your fellow meeting planners have embraced...

and conventions around the world, and I see how conference planners think: Let s see, we did the leadership theme last year and innovation this year, so what theme should we pick... to meetings that they have no feel for the customer. They don t get out there and develop these chops. So all these methods ethnography, customer case research, voice of the customer...