Applied Marketing 101: The disappearance of the big spenders Friday, 01 February 2013 02:12 George Prout As I write this, it s the evening of December 22, and I m on a train from New York City bound for home, several hours away. I spend the first 22 or so days of December each year at our office...

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Applied Marketing 101: Using value and price to drive traffic (Part 2) Monday, 03 December 2012 01:53 George Prout Last month, we examined the current state of the art in retail pricing strategies from a conceptual standpoint. Now, let s take a pragmatic look at the question of how to use price an...