Latest Research Client Case Studies White Papers & Publications Resource Links Client Case Studies Insurance Company Finds the Path from No Advertising ROI to Strong Advertising ROI The Situation An insurance company was spending over $25 million on advertising, but unable to identify any advert...

Latest Research Client Case Studies White Papers & Publications Resource Links Knowledge Center Explore our Super Bowl XLVI findings: Only 1 in 5 Super Bowl Ads Actually Sells Products Beyond the Buzz Driving Social Media Engagements That Sell "Going Long" (In Commercials) Doesn't Necessaril...

Latest Research Client Case Studies White Papers & Publications Resource Links White Papers & Publications Improving Brand Linkage and Advertising ROI Through Better Campaign Planning While Communicus has been quantifying the waste caused by brand linkage problems for decades, other research...

Latest Research Client Case Studies White Papers & Publications Resource Links Knowledge Center Topics: 2013 Super Bowl XLVII Results Double your campaign's effectiveness with three letters: 'BLE' 2012 Super Bowl XLVI Results Turning the Advertising Spigot to 'Off' What Would Really Happen t...

Latest Research Client Case Studies White Papers & Publications Resource Links Knowledge Center Explore our Super Bowl XLVII findings: Only 1 in 5 Super Bowl Ads Actually Sells Products Beyond the Buzz Driving Social Media Engagements That Sell "Going Long" (In Commercials) Doesn't Necessari...