the exclusive right to the name "Holsum" for the W.E. Long Company. By 1909, the young painter had established his company as being a specialty house in bakery advertising. Now..., the young man turned to a different aspect of the bakery business. Until this time, bread was sold without benefit of wrapper. While President Theodore Roosevelt was hunting big game... that the independent wholesale baker was fighting a long bitter uphill battle against the chain and corporate bakers. Looking to the years ahead, it seemed obvious that to survive necessitated...