likely, if you are planning to do something that affects the public, it would help matters if you had an idea of how it will affect them and how they would feel about it. Government... agencies, real estate developers and entities that impact the public as a whole may not be directly concerned with customers per se. Their main concern is to recognize the attitudes... of the general public toward the entity's endeavors. Governments, developers and the like may utilize our scientifically modified customer/client study called a Social Impact...