that these forces would indeed put negative pressure on overall email use by marketers. However, Penton Media Custom Research reports that of the online marketing tactics used by US... Quarterly. It appears that, on a whole, online marketers are planning to pull back on email spending. However, consumers are still signing up to receive newsletters, promotional... emails and new product and service announcements at a steady rate. Long story short, no matter what online marketers say, consumers are still asking for "relationships...

building. Given the reality of a growing consumer driven market, population and demographic changes and longer sales cycles and more complex sales processes, medical practitioners... demographic characteristics are a useful way of segmenting the consumer market and differentiating between various sub-segments, this approach does not take into account... the dynamics of consumer behavior, attitudes, opinions and beliefs. These are shaped by experiences, and play a critical role in the purchase decision making process. The healthcare market...