Perspective | Principals | Alliances Overview Blueprint Communications provides "blueprints", our proprietary processes, to help you select the advertising agency that best fits your needs. Our blueprints help you reduce the time, effort and cost associated with selecting a new agency. We work hand...

Overview | Perspective | Principals Alliances Campaign Performance Management Blueprint Communications has a strategic alliance with Campaign Performance Management, Inc., a research firm that specializes in measuring the effectiveness of advertising campaigns using the Communicus research methodolo...

Most Common Client Mistakes in Searches Reasons Why Client/Agency Relationships Fail Why Client / Agency Relationships Fail Client/agency relationships care fragile at best. All too often, they lack mutual respect, trust and candid communications. The reasons for break-ups are varied. Some of the mo...

Agency Review & Selection | Agency Compensation/Contract Optimization Agency Relationship Optimization | Supplemental Consulting Services Advertising Agency Review & Selection Any company that has ever tried to hire a new advertising or marketing communications agency knows: It isn't easy It...

Welcome to Blueprint Communications, Inc. In this time of economic stress and increased competitive pressure, you may feel your brand marketing is falling short of its full potential. Blueprint Communications has 50 years of successful experience using proven tools to help you pinpoint possible prob...