Mind Over Money Dear Colleagues: No matter the economic conditions, it is always wise to prod your company to develop cost effective marketing strategies, as well as approaches... that creatively express your brand's value propsition. If you are building a new business or marketing with financial constraints, then leveraging all resources at your disposal... becomes essential. That starts with ideas that come from your employees, vendors, and customers. It is also about mobilizing these and other potential partners and stakeholders...

Cause Branding Corporate Social Responsibility vs. Cause Marketing At a Reuter s Newsmaker event about Corporate Social Responsibility (CSR), a couple of the panelists drew... an important distinction between CSR, cause related marketing and philanthropy. CSR, in its broadest, is the term describing how each corporation demonstrates social responsibility.... Cause related marketing, on the other handle, is about leveraging a charitable brand to increase Sales, support product positioning or differentiate from competitors. Those most...

Style Research can be valuable to help you match your marketing strategy to your shoppers' purchase decisions. It can help you uncover the type of shopper your products and services... launched Triple Tred tires, its marketing team uncovered that tire buyers often are in a hurry because a damaged tire is driving their purchase. They developed icons on this tire's tread... and perhaps apply any tips to purchases made at traditional grocery stores. Marketing Coach is a publication of Ivy Cohen Corporate Communications, Inc. ICCC helps companies build...

campaign would head to San Diego to uplift and cleanse many whose homes were destroyed in the fires of 2007. According to Kash Shaikh, Tides Influence Marketing Manager, this cause... related marketing campaign enabled them to have a relevant and ownable program. We learned from relief organizations that in the aftermath of a disaster clean clothing closely... and in 10 days, DHLs volunteers processed over 2,740 tons of incoming relief goods Bangladesh cyclone and flooding in Mexico (2007), Ecuador and Bolivia (2008): partnered...

and product definition with huge implications for those companies, governments and other large institutions, along with their customers, that select IBM as their business partner. The... brand positioning was so compelling, that I devote this entire issue of Marketing Coach to an introduction of IBM's Smarter Planet strategy. I've included several case studies.... Examples used in these ads and throughout IBM's marketing have ranged from traffic and healthcare to food and water. In every advertising country, IBM regional offices were asked...