, Susan quickly contacted the collection agency, National Credit Adjustors. The agency staffer was able to determine that those collections transactions were related to someone... to both the mortgage broker and to the credit rating agencies. In just one day, Susan s credit record was clean and a nightmare story averted. Collections agencies are not exactly... lesson for the banking industry, is that it is likely that many of you named a brand other than the specific one involved in this tale of woe. Marketing Coach is a publication of Ivy...

and addressing the opportunities? What is the issue, mission or cause the company wants to embrace to demonstrate this commitment? How do you integrate this into your marketing..., advertising and marketing firms dedicated exclusively to the U.S. Hispanic market have been sprouting up to address the unique needs of this market. Although many U.S. Hispanic... agencies are booming, (the Hispanic advertising industry has been growing at an average rate of 17% per year over the past five years, according to the Association of Hispanic...

Customer Experience:... Dear Colleagues: In this issue of Marketing Coach Jeffrey F. Rayport of Marketspace, LLC shares case studies and observations about how B2B and B2C... decided that the corporate identity (logo) would be enough, but determined that they needed to turn the company inside out and brought in a team of people with marketing and service... sensibilities. The strategic direction chosen was to make Shinsei the most customer-centric bank in Japan and a chief marketing officer was hired from cosmetics brand Shisheido...