find themselves with a tangle of brands and names that confuse their customers and fail to support their strategy. Common scenarios: ~ Acquisition and legacy names persist... in the nomenclature with no way to evaluate and jettison them. ~ No guidelines for future naming. ~ Names don t fit together or support the overall brand. ~ Names are costly to develop...

sites, and annual reports support a company s brand just as much as names do. The same principles of clarity and thoughtfulness apply to these elements of verbal branding. For...

account Updater Product names for one of the world s strongest brands. Sansa Sleek line of flash-based MP3 players. Cruzer Profile USB flash storage drive with fingerprint...

THE RUSSELLMARK GROUP THE RUSSELLMARK GROUP The Russell Mark Group specializes in the language of the marketplace, creating brand names, naming systems, and other corporate...