Untitled Document Public Relations It s appropriate to call PR a discipline. Because it takes a lot of discipline to plan and execute comprehensive earned media and publicity... strategies for everyone from local nonprofits to one of the most ubiquitous consumer brands in the world. To hunt down stories, hound media, train executives, solve crises and always... prove cost effective and accountable. Disciplines within the discipline include media relations, event planning, issues advocacy, grassroots campaigns, media training, presentation design, internal communications and crisis management. ...

Untitled Document Social Media What a strange and beautiful place, this social media. Conversations are but 140 characters. Friend is a verb. Tweet is a noun. And being extremely... viral is a good thing. At C+K, we integrate Social Media with Public Relations. And then integrate that with everything else. Within that integration within an integration, you ll...

Untitled Document Media Planning + Buying A foreign land, with its own bizarre tongue, full of GRP s, DMA s, IMP s and CPM s. C+K s Media folks are really busy. You d be too... if you placed more broadcast media than any other agency around. And you also constructed strategic media plans, negotiated impossible value-add opportunities and researched...

Untitled Document Interactive + Digital This discipline goes by many different names. Digital. Experiential. New Media. While we wouldn t really call it new, it is young. In fact...

Untitled Document Branding + Strategic Planning If a brand was a car, strategy at C+K would be the steering wheel. Making research the map, advertising the tires, media the stereo...