implement the plan Measure results What's the difference between PR and advertising? In a word, "credibility." All the advertising dollars in the world cannot buy credibility. Public... your advertising dollar, because it usually costs less, and its goodwill is longer-lasting. PR is not just a news release, open house or brochure. It's a strategic plan to monitor...

and public companies should develop a system of communicating with the publics they affect. If our company throws enough money at advertising, our credibility problem should vanish. Public.... FALSE. Advertising delivers a message but advertising alone does not build credibility. TRUE. Companies with strong PR programs measure public perception and take action to shape...