Push Private View Getting to Opt In : A New Relationship with a New Customer Contact Home The PharmaVOICE 100 Abby Mansfield, Senior VP/Champion of the Creative Brief The Clipboard.... Basically, ideas that get you business results. Strategic ideas. Creative ideas. Strategically creative ideas, and vice versa. Our goal is business results because, quite frankly..., that's your goal. We understand that marketing communication is about much more than brand awareness or ad recall. It's about getting the most from your brand in your market. It's...

View Medical Marketing & Media April 2009 John Diaz, VP/Creative Director I wanted to title this article, When Animals Attack. Or more appropriately, When Animals Show Up as Metaphors... makes sense. Animals can elicit a number of emotions at the same time, ie, fear and affection. As a creative solution, what s not to like? It has both strategic relevance and great... branding potential. Problem is, it s been done a lot. So, making a common concept approach memorable presents a real challenge. Most often a uniquely imaginative creative execution...

Customer Eurocom Alliance Makes US Push Adwise Med Ad News August 2009 Gina-Louise Monari US-based pharmaceutical clients now have an opportunity to tap the resources within... within the countries that know their countries well and can make decisions quickly, Mr. Chant told Med Ad News. So whatever the client wants to do, they are able to speak... input and worked as a team on brand positioning, key message development, creative, and market research. Together, the agency and network navigated through challenges...

messaging, creative and content development. The relationship is a new business approach that aims to help clients bridge the gap that often occurs when companies separate... in all channels, added Topin. We saw a real opportunity for us as agencies to work together to align that story. The approach the agencies are taking, dubbed the science bridge... of a complementary team of specialists, beginning with strategists from both agencies. ACC then provides a team of medical and clinical experts while Topin provides creative...

have added to their worldwide circulation. The result is an opportunity for additional reach and enhanced cost efficiencies if the brand is maximized for a global kick-off. Yet... hand of a symphony conductor. Over the years, as both individual ad agencies and members of a European network, we have witnessed a number of successful and not-so-successful efforts... meetings. While there will always be the need for ad hoc and impromptu meetings, a series of weekly or biweekly team meetings and phone conferences will help relieve the stress...