of Redbook Florist Services (a floral wire service) for over 13 years, and was eager to pursue the retail side of the business. With Brock's marketing background, they enthusiastically... and options for the challenges the florist faces each day. The internet has forever changed our industry. To compete and remain profitable, florists must embrace new ways of doing... are also very conscious of the inequities in the services offered to retail florists. We embrace the pay for what you use or la carte concept of fees," explains Loranne. "Local...

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