that follows the latest trends in advertising, focusing on ad agencies and their clients. AdWeek Analyses advertising trends nationally and regionally on a weekly basis. The Reed... level. Advertising and Marketing American Association of Advertising Agencies (AAAA) The national trade association representing the advertising agency business in the United States.... Its membership produces approximately 75 percent of the total advertising volume placed by agencies nationwide. Promotional Marketing Association (PROMAX) PROMAX is the world's...

. Media buying service An advertising agency function that involves negotiating with the salespeople of various advertising media in order to obtain needed time and space... for advertising agency clients at the most favorable prices. Multi-System Operator (MSO) A cable company that operates more than one cable system, such as Comcast. National Cable...Glossary Comcast Spotlight Contact Help Search this site: Primary links Home How to AdvertiseSingle Market Advertising Multi-Market Advertising Competitive Media Facts Pricing...

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